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Jeff Zabin is Chief Evangelist in the Precision Marketing Group at Fair Isaac Corporation, the leader in decision management solutions. He is the co-author of two successful books - The Seven Steps to Nirvana: Strategic Insights Into e-Business Transformation (McGraw-Hill, 2001) and Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Wiley, 2004). He has written for several trade magazines, including Brandweek, DIRECT and Chief Marketer, and his research has been published in leading practitioner and academic journals, including the Journal of the Academy of Marketing Science. A frequent keynote speaker at business forums in North America and Europe, he has consulted to a number of major brands on issues related to e-business strategy and precision marketing. Currently, he serves as a trustee of the Marketing Science Institute and on the Chicago Advisory Board of the Taproot Foundation, which provides pro bono marketing services to nonprofit organizations. A graduate of the University of Wisconsin, and a former Peace Corps volunteer, Jeff lives with his wife and two children in Evanston, Illinois.


Running, travel, jazz, history, clocks, maps, fables, international development, screenwriting and other forms of creative expression.