Welcome to Pareto Rules
- The Italian economist Vilfredo Pareto observed that "a minority of input produces the majority of results." Pareto Rules speak to the fact that most companies derive the vast majority of revenues and profits from a small percentage of customers; hence the need for precision marketing.
Jeff Zabin
- Writer, speaker, advisor, practitioner and evangelist with a passion for precision marketing.
Recent Posts
- The future of interactive conversation
- Precision Marketing Is a Green Initiative
- A Nation of Three Hundred Million Customer Records
- Cracking the code on next-generation code promotions
- Best Buy plugs into the power of precision marketing
- The visual display of marketing information
- Placing Sure Bets on Customer Knowledge
- When vending machines call you by name
- The Large Marketing Organization Artistically Considered
- Galbraith and the New Affluent Consumer
Speaking
- March 13. The Business Analytics Concours (Wellesley, MA)
- April 23. eMarketing West Conference (San Francisco)
- April 24. Marketing and Branding Excellence 2007 (Chicago)
- May 18. InterACT Smarter Decisions Conference (San Francisco)
- June 14. New England Direct Marketing Association (Boston)
- June 18. Web Content 2007 (Chicago)
- June 21. American Marketing Association - San Francisco
- July 10. American Marketing Association – New York City
Books
- Precision Marketing (John Wiley & Sons, 2004)
The Seven Steps to Nirvana (McGraw-Hill, 2001)
Articles
- Using Analytics to Optimize Search Engine Marketing
With $7 billion spent on search engine marketing, it’s no wonder so many vendors are getting into the game. - On the Future of Customer Loyalty Programs
Companies should pay heed as loyal customers come to expect fewer - and better - interactions. - Channel Integration: Multiple Languages, Seamless Conversation
Communication that combines multiple languages echoes a vision for marketing synchronization. - Four R’s of “Best Next Action”
The four R’s places people, not products, at the center of the marketing universe. - Something for Something Drives Data Collection
Interactive promotions hold the key to capturing a vast array of customer information. - Precision Marketing Is a Green Initiative
Why an investment in improving customer data analytics can be considered a green initiative. - A Nation of 300 Million Customer Records
U.S. population shifts speak to the importance of CDI as an enabler of customer-centric marketing. - Cracking the Code on Next-Generation Code Promotions
A look at the history (and future) of code promotions as a tool for driving increased product consumption - The Importance of Being Analytical
A look at how Best Buy is harnessing the power of customer analytics to drive customer centricity. - "Marketing Dashboards: The Visual Display of Marketing Data"
CMOs need to be aware of the new possibilities of the computer as a medium for data visualization. - "Placing Sure Bets on Customer Knowledge"
How customer knowledge is enabling companies to make smarter marketing decisions. - "Visa: Life Takes Rebranding"
One of the world's largest marketers tries its hand at precision marketing (but is in the dark regarding ROI). - "Jim Brickman Plays the Music of Precision Marketing"
Platinum-selling recording artist Jim Brickman excels at capturing and leveraging customer data. - "The Netflix Paradox: Are Loyal Customers Sinking Your Stock?"
What happens when loyal customers actually turn out to be a drain on corporate profits? - "Making Sense of Super Bowl Spots in the Age of Precision Marketing"
Are some companies such creatures of habit that they'll continue to engage in mass-marketing activities? - "When It Comes to Contextual Marketing, Think Like Chip Davis"
Davis puts his music in the path of what people do every day. Others should follow his lead. - "Precision Marketing Lessons from Mayor Bloomberg"
What can database marketers learn from an election? In this case, the answer is: plenty. - "Peacock: A revolution in customer-centric analytics"
The key to dramatic retail improvement may be right under merchants’ own noses. - "The Next Generation"
Maybe there's some truth in the old adage that the more things change the more they stay the same. - "You Are What You Buy"
Information found in credit card transaction records can speak volumes about the individuals. - "Customer Option Value: Counting the Apples In a Seed"
Valuation requires modeling, scoring beyond traditional measures to determine future profit potential.
Links
- Fair Isaac
Where I hang my hat - the leader in decision management solutions - Marketing Decisions
A quarterly newsletter I edit - Chief Marketer
An e-newsletter (I'm a columnist) - CMO Magazine
Magazine's dead but the site lives on - iMedia Connection
Plug into interactive marketing news - BrandWeek
The latest ad campaign news - DIRECT
Stay smart on DM developments - Marketing Science Institute
Marketing thinkers from industry and academia converge (I'm a trustee) - DestinationCRM
The latest on all things CRM - Reveries
Nice insights on multiple topics - ViewPoints
Fair Isaac's bi-monthly newsletter - Media Buyer's Planner
See how companies are spending their marketing dollars - MarketingVOX
The voice of online marketing - Media Post
For all the latest media news - Context Rules Marketing
A blog about contextual marketing - The Origin of Brands Blog
Laura Ries talks about branding - Enterprise Decision Management
A blog focused on decision automation solutions - FutureLab
"Assembling the World's Sharpest Minds in Marketing & Strategy Innovation"
