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Welcome to Pareto Rules

  • The Italian economist Vilfredo Pareto observed that "a minority of input produces the majority of results." Pareto Rules speak to the fact that most companies derive the vast majority of revenues and profits from a small percentage of customers; hence the need for precision marketing.

Jeff Zabin

  • Writer, speaker, advisor, practitioner and evangelist with a passion for precision marketing.
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Books

  • Precision Marketing (John Wiley & Sons, 2004)
  • The Seven Steps to Nirvana (McGraw-Hill, 2001)

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