« Turning the TV into a drill | Main | Precision marketing on the first date »

Comments

The comments to this entry are closed.

Welcome to Pareto Rules

  • The Italian economist Vilfredo Pareto observed that "a minority of input produces the majority of results." Pareto Rules speak to the fact that most companies derive the vast majority of revenues and profits from a small percentage of customers; hence the need for precision marketing.

Jeff Zabin

  • Writer, speaker, advisor, practitioner and evangelist with a passion for precision marketing.
My Photo

Books

  • Precision Marketing (John Wiley & Sons, 2004)
  • The Seven Steps to Nirvana (McGraw-Hill, 2001)

Articles

Subscribe in Bloglines